Huawei Surpasses Apple in the Tablet Market

Tablet Market in China Sees Significant Growth in 2024

In 2024, the tablet market in China experienced positive growth, with shipments reaching 29.85 million units, a 4.3% increase compared to the previous year. Despite a slight decline in shipments during the fourth quarter of 2024 due to inventory pressure, the overall market showed consistent growth, indicating a promising future for 2025.

Huawei Dominates the Market

Huawei continued to solidify its leadership in the Chinese tablet market, topping both quarterly and annual sales, according to an IDC market research report. The company reaffirmed its ability to meet users’ needs, allowing it to maintain the top spot in market share.

Apple Faces Challenges but Maintains Second Place

Despite challenges in the fourth quarter of 2024, with ongoing declines in tablet shipments, Apple managed to retain its second position in the market. While the rate of decline slowed, Apple remains one of the key players in this sector.

Xiaomi is in Third Place with Strong Growth

Xiaomi emerged as a strong competitor in the market, with its shipments in the fourth quarter showing a notable 41% year-on-year increase. This helped strengthen its position in third place among the leading companies in the Chinese tablet market.

Honor and Lenovo Share Fourth Place

In fourth place, both Honor and Lenovo shared the rank in the fourth quarter, indicating fierce competition in the market among major Chinese companies in the tablet space.

Future Market Outlook for 2025

IDC forecasts continued market growth in 2025, driven by product innovation, expanded use cases, and government support for the tablet industry. However, IDC warns of potential market fluctuations due to subsidy programs, requiring companies to adopt flexible strategies to navigate any challenges that may arise.

Based on these forecasts and ongoing growth, it’s clear that the tablet market in China will continue to see intense competition between major companies like Huawei, Apple, and Xiaomi. However, innovation and adaptability to market changes will be the key factors in determining the players that will dominate this market in the years to come.